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A Business Card To Remember
Why do certain business cards stand out and some just don’t? If you do have one that makes people excited, then you definitely struck a gold mine. A business card is your most valuable marketing collateral that makes you Unforgettable, as Nat King Cole would say…or croon. It’s the one thing that gives you the power to make that very first impression for your business. To make sure that the thousands of dollars spent on your business card printing is worth it, here are 4 ways to have a business card to remember. That First Impression How do people usually react to your custom business cards? Do you get compliments frequently? Or do people shove it in their pockets and quickly forget about it? Or worse, do they actually rip it up? Your print business cards make an impression, whether good or bad to your image. The only way to get a positive one is to come up with the most creative, unique and memorable print cards to bring out the oohs and aahs from your recipients. A Stand Out One designer actually made a gauge of what is unforgettable and what is a stand out based on some of the elements of a business card. He actually spread out more than a dozen cards and took note of those that caught his eye: Color – A card that has the color red on it generally stood out among the others. Picture – With the few that has pictures, they definitely stood out from the usual black-on-white print cards. Not only do pictures attract your clients, but they also help recall the information to the picture. Orientation – A vertical orientation usually gets the eye most of the time. Background – Black on white is the usual fare when it comes to business cards. But if you have a black background instead, you’ll probably steal the show. Image – An image that takes about a quarter of the surface of your custom business cards would stand out from the stack. Be Creative If you’re in the dumps lately with your company cards, it’s time to make a total change. Learn from the others that stood out, and come up with new and exciting ideas to do a facelift. Gather your team and brainstorm with as many creative ideas as possible. Give your creativity free rein and see what surprising things can come out of it. Print ‘em Up! You now have your layout and your design, it’s time to go to your business card printing house and get them to produce your business cards to remember. One final step to make – hand them out to your clients and associates.
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