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Emails Can Make You Money
An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list. An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out. And even better it can't be called SPAM because your subscribers asked to receive your email. With your subscribers requesting your email you have more chance of being successful with your email campaigns. They want you to be in contact with them. Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will. An opt-in list can also be used to earn extra profit other than marketing your wares and your services. It is best to build a really big list first always adding valuable content but then you can start working to monetize your list. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list. 1) Selling ad space. If you have a good list there will always be companies contacting you to advertise their products. But this is where it can get tricky. If you are just using plain text you will not be able to put in banners as they are images, but if you have a html email you can. Also, I would never ever recommend renting your list to a company. Your subscribers have allowed you to contact them, not someone else. It is ok for you to promote someone elses stuff but never ever give away their email address. 2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance. 3) Affiliates - There are loads of companies on the web that will treat you just like a salesperson working in their company. And each time you direct someone to them that buys something you make a commission, a percentage of the sale. All you need to do is promote their products through your email. 4) Consignment - Some business will let you take products without paying for them until you sell them. This is called 'on consignment basis'. This is good when you are starting out but is hard to come by as there is a lot of trust given to you. All you then need to do is place descriptions, articles and photos of the product in your newsletter. 5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. 6) Hold a Competition - Talk to other businesses in your niche and then run a competition and give away a prize for people who invite someone to join your list. You can always find competition scripts on the net as there a loads php scripts which you can use. Tell your list that for every person they invite they get one ticket in the draw. If they invite 15 people they get 15 tickets. And don't just give 1 prize away. Give away 15 or 20 so people who only have a few friends will always compete. And then after the competition has finished send out an email to let everyone know who the winners are and then give them a 25% discount. That way everyone is a winner. 7) Make your subscribers your partners. If you have an affiliate program you should promote this to your list. If they like your products they are more likely to tell their friends or even the visitors to their website. So tell them about your affiliate program.
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Justin Bryce is the founder of "Emails That Sell" He can be reached for more information at his website here: www.emailsthatsell.com
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