HUGO CREATE – DISCOVER YOUR CREATIVITY

HUGO Create – Discover your creativity

Are you a designer, illustrator, photographer, artist, student or 'creative'? HUGO Fragrances aims to contribute to the discovery and revealing of new talent. Whatever your nationality, they invite you to take part in the 3rd round of HUGO Create, a global creative competition. You could win $500 cash and global name recognition. Find out more on the www.hugocreate.com website.

HUGO Create: a creative competition
HUGO Fragrances just announced a new theme in their international search for the world's best artworks: “City Sounds”. This marks the 3rd round since HUGO Fragrances have launched what has quickly become one of the world's largest creative competitions.
Dedicated to designers, illustrators and photographers alike, HUGO Fragrances has put together a distinguished panel of judges consisting of representatives of HUGO Fragrances and the HUGO BOSS Fashion Group plus renowned creative experts to narrow down all submitted entries to 10 winners for each round.
The 10 winners receive cash prizes of $500 each plus exposure on the HUGO Create website, while the artwork of the round winner will be featured in i-D magazine.

The technique for the contest is freestyle: any form of computerized, illustration, photographic, drawings, illustration, painting, ... techniques, may be used but your artwork should include the HUGO Man Bottle. Each participant is allowed to submit multiple artworks in the same round. The format used to publish the visuals on the website is 672 pixels large x 960 pixels high. The artworks must be submitted as RGB JPGs of max. 0.5 MB.
To view examples & complete rules and submission guidelines, please check the www.hugocreate.com website.
You can also see plenty of examples of the first 2 rounds in the Gallery section of the HUGO Create website: http://www.HUGOcreate.com/en/gallery.php
or on the winners page: http://www.HUGOcreate.com/en/winners.php

City Sounds Theme
Entries should revolve around “City Sounds”, the way that sounds (in the largest sense) affects our perception of the city. In cities as New York, London or Tokyo, … many metropolitan noises resonate to create an unbelievable soundscape. Imagine a busy shopping street with a lot of voices, a busker playing the saxophone, a police siren, car tires, trucks and scooters zipping… Sometimes we prefer to walk to the beat of a different drum. The songs we listen to on our mp3-player are a welcome supplement whilst moving through the city. Our choice of songs and volume control play an important part in propping up a mood or attitude. “City Sounds” is all about what goes on “outside” and what goes on between one’s ears.

About HUGO BOSS
HUGO Boss is a fashion house based in Metzingen, Germany. The company is already over 75 years old, but the breakthrough came in the sixties and seventies. In these days, the HUGO Boss’ suits became synonymous with style & quality, and every respected man owned at least one. Today the company sells women’s and men’s clothing, shoes, fragrances and accessories.

Owned by Procter & Gamble, the Hugo Boss fragrances are sold in over 100 countries around the world. HUGO Boss’ fragrances also come in several styles: Boss is the more exclusive line, and HUGO, the younger, trendier one. Launched in 1997, the iconic HUGO Man fragrance is about living life on your own terms with a certain irreverence. It is created not for those who go with the trend of the moment, but for those who seek a style of their own. HUGO thrives on individualism, living on the edge and street adrenaline.
The HUGO Man fragrance defines itself as a fragrance that will not be forgotten. It is a scent that defines a space and time and will always remind you of a special moment…

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Wouter De Coster is author of this article onGraphic Design Competition. Find more information aboutDiscover Your Creativity here.

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