How to write for the impatient and scrolling eye

SYNOPSIS little has been said about writing styles
Suitable for the Net Authors must write with the scrolling Eye in mind or its ZIP, CLICK and GONE...
Enjoy scrolling down these ten pointers, then save and store them on your hard drive, or in that safe place where you mentally copy and save real good information - your brain
1. TITLE AND PICTURE.
A good title catches that scrolling eye and through identification holds it!
You just have one second to do it, so your TITLE must be
A real attention grabber some call it a "Killer Title".
My title in this article invokes a passion! What kind of eye? Roaming?
Pay attention. This is going to be good!
A picture of you also helps to grab attention and cement the bond
Between author and reader a picture personalizes the author.
Find your best mug shot and crop it out of your scanner. Don't have
a scanner that’s sad, they are a lot of fun.
2. A SYNOPSIS
In an ezine article or ebook, a short synopsis at the top is great for catching
And holding a scrolling eye a synopsis should be two or three sentences
Summarizing the article's thrust
With an ebook the synopsis needs to be a little longer, ten seconds MAX!
If you catch your stroller’s attention here they will continue to read on down.
3. LAYOUT
Think about size, fonts, colors and layouts these all give punch to your sentences.
Make your formatting style appealing. Use variety to catch the eye. Some emails do
Not support different fonts, but size of letter and color, in important places,
Does catch the EYE of a scrolled Experiment with lines and colors, and use BOLD with
Certain words for effect
A GREAT IDEA From your word processor copy your work to
B... the Notebook and clear-cut lines to 65 characters, or less then
C... sends your article to your own email address as a test.
4. USE A WHIMSICAL, PERSONAL STYLE
Net readers respond best to a highly technical, information article or a personal
Approach
Being personal helps contradict this very impersonal computer.
A whimsical style also goes over well. Write informally about the subject you know the best so
You come across with quiet authority. Be able to say, I guarantee it from my own
Experience
5. OOPS! SPELLING AND TRANSLATIONS
Spell check for heaven sake. OOPS, I forgot! That one slipped by me.
By the way, my computer can't spell scrolled or ezine! You will need to
bring your spell checker up to date!

A. GREAT IDEA. Put a world-wide translator on your site. The world is a very
B... small place online, and it is a courtesy to provide translations. There are
C... several FREE programs available. Use your favorite search engine to find one.
6. SUBTITLES AND DREADED REWRITES
Now go over what you have written and place a catchy SUBTITLE on every paragraph. Cut
The paragraphs to just 6 lines and rewrite each one several times.
Rewrite! Rewrite! Sometimes I've done fourteen rewrites.
If what you are saying is important it deserves your careful attention to detail, while
Cutting out the riff-raff Bye the way, is that a word I should have cut or left in? The Dictionary
Defines riff-raff as RABBLE!!! Cut it, your article does not need padding or rabble.
7. USE HUMOR AND STORY
If you want to catch a stroller’s attention note this poorly kept secret:
People like to snoop!
Share something personal and you will hold the stroller’s attention a little longer.
Tell a funny story about your computer experience, how it has controlled you and
Contrived to throw you out of bed and up the wall!
Let your readers know what you have done with the naughty web.
Now see, secrets hold promise. It kept you scrolling, right? Well, this paragraph is
Several enticing lines long and you still are reading it all the way THROUGH.
8. CATCHY WORDS AND RUN AWAY VERBS
Weave any of the following into your writing, making it sizzle with:
NEW, TRUE, AUTHORITY, YOU, SEXUAL,
GUARANTEED, BONUS, FIRST, QUICK, NOW, CATCH, FAST,
PERSONAL, SPIRITUAL, SUCCESS
And use the preverbal FREE, only now it's not all so free.
A. GREAT IDEA: Use present tense verbs and descriptive phrases.
B... Keep the promise of great benefits coming soon by using the present tense.
C... Sound alive and excited. Wow! This is great!
9. SUMMARY
A short summary in point form is helpful at the end of your article or chapter.
Not any good at that? Then let me share another secret. Use the PARAGRAPH SUBTITLES.
Presto! It's done!
10. LINKING TO MORE GOODIES
If you are writing an article post your four line RESOURCE BOX at its conclusion, outlining
Your
Personal claim to computer fame Note your area of expertise. Make sure you include a link to
Your
Web page, checking that it's correct
If you are writing an ebook include a short biographical sketch on your home page, and
Put links to your chapters or sections within easy reach. Keep it simple, don't confuse your
Strollers, you want your readers to continue so you have:
No more ZIP, CLICK and GONE.
Your strollers are now your readers.
They gladly LINK and explore further....
Delving into the wealth of information you want them to know.

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