The Don'ts Of Web design

Web designers very often try to showcase their skills by trying to thrust all their acquired knowledge into a single Website. This could actually be detrimental to your Website. There are some don'ts that need to be strictly adhered to, if you do not want your visitors to scamper away from your Website. Here are some helpful don'ts to avoid in your web design.

Do Not Incorporate Flash Animations Or Video Just To Impress Your Viewers: Unless it is absolutely important, do not infuse your site with flash animations. This will only slow down your Website and search engines too do not prefer searching through them. Most of your new visitors might not wait for the flash animation to load and might shift to another site. A better alternative would be to include small images into the site with an option for your visitors to view flash animations. The same goes with video files. Check the profile of your target audience and your business, before deciding to add video or flash animations to your Website. Avoid pop-ups at all costs, since it will only end up irritating your visitors.

Do Not Forget To Integrate SEO Experts With Your Web Designers: In addition to an efficient team of web designers, you will also need to hire Search Engine Optimization [SEO] experts that can determine the right keywords that could boost your Website name to the top of all the related engine searches. These SEO experts can insert the right amount of keywords and Meta tags into your site, in order to prevent your Website from appearing as spam as well as to increase the chances of your Website appearing on the first page of any related search.

Do Not Edit Your Website Without Proper Training: If you do not know the correct procedure to be employed, while editing or updating your Website, then leave it to the experts. By inserting new images or content to your Website without any prior knowledge in HTML training, you might just end up slowing down or worse even crashing your Website.

Do Not Leave Outdated Links Or Content On Your Website: Do not leave expired links on your Website. Keep checking your links on a regular basis to find out their status and remove any links that have expired or have changed so much in content that it is no longer related to your site. Do not leave outdated content on your Website, since it will give an impression that either you have very poor knowledge about your business or are too lazy to update your site on a regular basis. You should constantly update your Website to keep up with the changing times.

Do Not Forget To Track Traffic To Your Website: It is essential to keep a track of all the traffic that visits your Website. The number of hits along with the number of visitors that get converted to clients should also be measured and compared. This will provide you with an analysis regarding any specific areas that require improvement. Your web designer should be able to demonstrate the techniques to observe the traffic being generated on your Website.

By avoiding the above don'ts, you can thus ensure that your website design and content not only look impressive, but also run at its peak efficiency. By keeping it simple enough for anyone to visit and navigate and by constantly reviewing and striving for improvements, you can recover your online investment within a short time.

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Peter is a web developer based in Perth Western Australia and owns website design company slinky, and writes a great web design blog.

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