The Important Information of Successful Radio Advertising for Internet and Brick and Mortar Businesses.

Radio is still surprisingly inexpensive for advertising. The radio commercial has been entertaining the public for about a century. Many companies give radio a pass because of the misconception of the return on investment.

Radio intrudes into the mind of the audience. The power of radio advertising is two-fold. The right stations and demographic target coupled with a consistent delivery of your message will yield the best results. Like Direct Mail, you must have a good idea of who your most profitable market is and conduct a campaign to brand your message in their minds.
Radio works by familiarizing your prospects with your brand through association. When they first hear your commercial, there usually is no major response.

So you see, the process is similar to growing corn. The results do not show up until the hard work, patience and persistence has been consistently applied. The campaign needs time to instill its message in the minds of the listeners for at least 13 to 20 weeks.

First, you will need to define your goals, identify your competitors, and your unique position in the market. Then decide what you want to acomplish.

The best advantage of radio is its ability to go after a very specific kind of market. You won’t be spending money on unqualified prospects or those who aren’t likely to be interested in what you sell.

Recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. The medium allows you to focus your message to a tightly targeted audience.

Here are some facts about the power of radio
1)Radio has a distinctive advantage over print in that the audience is more focused on the message especially through repetition.

2) One in five has listened to online Radio in the last month.

3) The estimated monthly audience for online Radio is approximately 49 million.
Satellite radio now competes with traditional AM and FM radio for audience share but has also brought with it a new audience well; the Internet radio demographic
Radio reaches 93% of all adults each week.

4) 96% of adults 18-49 with a college degree and an annual income of $75,000+ tune into radio over the course of a week.

5) Radio reaches 233 million listeners over the course of a week.

6) 94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12+ tune into radio over the course of a week.

7) Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.

8) Most radio ads generate emotional levels equal to or higher than T.V.
Radio has a 49% better R.O.I.(return on investment) than Television.

The field has grown rapidly in recent years with the addition of satellite radio. Sirius and XM Radio have done for music and talk what cable did for Television. The two giants might be merging if the FTC gives its blessing. This format is similar to traditional radio, though there is a mixture of sponsored and commercial free channels.

Sixty second ads are usually a better deal than 30 second ads. They only cost a few dollars more and double the time your message is on the air. End with your phone number, store address, or web site URL so listeners can remember it. The advantages of radio are tremendous.

Radio advertising is not going away anytime soon. Use in conjunction with your Internet marketing for fantastic results.

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Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Moths or Less” and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!

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