The Startling Facts of Successful Radio Advertising for Internet and Brick and Mortar Businesses.

Radio is still surprisingly easy on the pocket for getting the word out about your business. The broadcast medium has been around for about 100 years. Many businesses give this medium a pass because of the misconception of the return on investment.

Radio intrudes into the consciousness of the audience. The power of radio advertising is two-fold. The correct stations and demographic target along with a regular delivery of your message will yield the best results. Just like Direct Mail, you must have a specific idea of your best market and conduct a campaign to brand your message in their minds.
Radio works by familiarizing your prospects with your brand through association. When they first hear your commercial, there usually is no major response.

So you see, the process is similar to growing corn. The results do not show up until the hard work, patience and persistence has been consistently applied. The campaign needs time to instill its message in the minds of the listeners for at least 13 to 20 weeks.

First, you will need to construct your plan, identify your objectives, and your unique advantages and benefits. Then make up your mind about what you want to acomplish.

The distinct advantage of radio is its pinpoint accuracy of targeting. You don’t waste your advertising budget sending your message to thousands of people who don't qualify or those who aren’t likely to be interested in what you sell.

Recent trends show radio is quickly merging with the Internet in a synergistic balance. The medium allows you to focus your message to a tightly targeted audience.

Here are some facts about the power of radio
1)Radio has a distinctive advantage over print in that the audience is more focused on the message especially through repetition.

2) One in five has listened to online Radio in the last month.

3) Radio reaches 94% of college grads age 18+.

4) Weekly online radio audience remains steady over the Past Year.

5) Radio reaches 233 million listeners over the course of a week.

6) Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.

7) Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.

8) Setting online radio aside, there are over 10,600 commercial stations licensed in the United States.

The field has grown rapidly in recent years with the addition of satellite radio. Sirius and XM Radio have done for music and talk what cable did for Television. The two giants might be merging if the FTC gives its blessing. This format is similar to traditional radio, though there is a mixture of sponsored and commercial free channels.

Sixty second ads are usually a better deal than 30 second ads. They only cost a few dollars more and double the time your message is on the air. End with your phone number, store address, or web site URL so listeners can remember it. The advantages of radio are tremendous.

Radio advertising is not going away anytime soon. Use in conjunction with your Internet marketing for fantastic results.

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Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Moths or Less” and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!

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