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  • 4ps of marketing
    The ‘marketing mix’ is probably the most famous term in marketing, so, when it comes to online campaigns, why are so many companies neglecting this basic principle? The 4ps of marketing, that is the product, its place, price and promotion, apply to search engine marketing and pay-per-click advertising as much as any other business strategy, and, in today’s economic climate, they may be more important than before.
  • The wonderful world of Adwords
    But why is it that adwords is cheaper, and yet can generate more leads and sales than any TV or radio ad?
  • Is Google for or against SEO?
    In a world where the market is so competitive it is imperative to know what the search leader thinks of the companies making a living under their hat. And, if the industry of SEO is an actual industry at all, and how long might it last if it lasts.
  • The Hidden Costs of Dental Tourism
    It is no wonder that more and more patients are availing of low-cost flights and seeking cheaper dentistry in foreign countries as the bill for a patient seeking high-end dental treatments like implants, crowns, bridges and veneers can often come to thousands if not tens of thousands of Euro. However, these dental tourists need to take care when doing their sums or they may end up paying more than they would have to get the same treatment at home.
  • Review of Google's "A spider's view of Web 2.0"
    In the fast moving world of web 2.0, balancing user needs with attempts to improve your site’s search ranking can be challenging. However, a quick read of Google’s ‘A Spider’s View of Web 2.0’ makes it clear that putting your users first is the best way for your website to be recognised by the search engine giant.
  • SEM and the long tail
    The long tail is an important concept that describes how markets and culture are developing now that an enormous range of choice is available to consumers via the world wide web. The long tail was popularised by Chris Anderson of Wired Magazine, and has since become a major topic of discussion in the world of online e-commerce.
  • Factsheet: APR, AER and EAR
    When it comes to loans and mortgages, some lenders charge hefty upfront fees, and low interest rates, while others charge low fees and high interest rates.
  • Personal loan fact sheet
    There are two main types of personal loans: secured and unsecured. Unsecured loans are not tied to any of your assets, but secured loans are - usually to your property, which is why they are often called homeowner loans.

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