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Chris Le Roy's Articles in Internet

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  • Top 10 Headline Starters for Direct Sales Website
    Where in the world do I start With My Copy? Many people ask this common question. So what's the answer? Well if you have ever written copy for a newspaper advert or for a website, you know the most important element in any advert is the HEADLINE. Without a strong headline no one is going to invest their time in reading further.
  • Internet Marketing: Could Your Business Survive Without A Customer Database
    For over 20 years I have worked as an independent IT/Business consultant for some of the most prestigious organisations in the world including companies like Telstra, BHP, BMA Coal, Suncorp Metway and many many more. But it still astounds me, that there are still companies out in the market place, even to this day, that still don’t value the need for a Customer Database. In some cases, they don’t even know what it is.
  • Ten On-Page Website Credibility Builders for Your Customer
    The Internet has become a haven for crooks, pushers, thieves, and many more terms I can not think of at this exact moment in time and it is no wonder that many people who use the Internet have become wary of doing business online. Personally, I do not blame them; however that does not help those of us who want to provide a product or service to the billions of people surfing the net so I have devised a list of ten elements you should have on your website that will help build credibility with those people who are visiting your site.
  • Domains: Buying an Existing Domain Name Vs a New Domain Name
    No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!
  • Four Strategies On Finding Out What Visitors Think Of Your Website Information?
    The Internet is what I consider one of the most awesome things every created. I am of that generation that grew up with computers and the Internet has really been a god send for me as it allows me access to places and people I would never have had the opportunity to meet. It is also the source of some of the best information you could ever wish to garner. But! It is also the source of some of the worst information as well.
  • Do All Keywords Sell on Both Organic Search and Pay-Per-Click?
    We are constantly bombarded by the same generic internet marketing information day-by-day. Over the last 2 years very little has changed in the overall process of internet marketing but what internet marketers do not tell you is why some keywords sell and some do not. This is the whole reason why some websites make enormous amounts of money, while other similar sites make very little if any at all.
  • Five Key Warnings Signs of Potential Online Fraud
    Online fraud is becoming a major problem for online merchants in the marketplace with as many as 20% of all transactions being fraudulent. There are five key warning signs that all online merchants need to be aware of when doing business online. If you miss one of these warning signs, you could potentially be left with an enormous bill from your merchant facility.
  • Is All Web Traffic, Good Traffic?
    I am sure I have listened to just about every Internet Marketing Expert alive on this planet talk about web traffic. Some will tell you, that you need to get as much web traffic as possible, others will tell you that you only need a little bit of traffic to make money on the web. Each of these gurus talk about how they achieved so many sales from 10,000 visitors, or we will guarantee you will make at least 1 sale from every 1,000 visitors you have at your website even if it’s a ugly website.

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