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  • Email marketing - everything you wanted to know!
    Email marketing - everything you wanted to know!

    Electronic mail is the main medium used for communication of a commercial message or fundraising to a group of people. This is achieved through email marketing. In fact, every single mail sent to a customer, be it current or potential, can be called as email marketing. Any mail sent to customers comes under email marketing though it usually means sending emails with an intention to encourage customer loyalty or for requesting the customer to continue his business. It is also used for gaining more customers and convincing the old customers to purchase. They are asked for adding advertisements to other companies who are interested to send it to the customers.

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