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Jeffrey A Solochek's Articles in Marketing

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  • Wrong Number Marketing
    Over the years it has gotten harder and harder to find new effective ways to market your wares. With direct mail you may be lucky enough to get maybe a quarter of a percent positive response. If you use a little creativity and send a postcard with a picture of someplace like Hawaii and a message that looks hand written then maybe you'll get a 2 or 3 percent positive response. Blanket an entire zip code, sending out thousands of these post cards to maybe get 2 or 3 sales.
  • Making Money With MySpace Marketing on Steroids
    One of my subscribers / Friends in Malaysia has created a great all in one solution for marketing on sites like MySpace. I have used lots of other software for this in the past and the greatest common denominator has been that there was always all these separate programs I had to run
  • Invoking the Desired Response from Customers
    One of the most famous headlines ever used was done almost a hundred years ago and it went something like this Do you make these same mistakes in Spelling?. Most of the marketers out there today see nothing wrong with this headline, they say it is one of the best ever used
  • I've Got A Great FREE Report For You Today
    On Monday and Tuesday when you get the 100 or more emails promising you some Free report what thoughts are going through you mind? Are you saying to yourself "Great, I was going to buy this report and now it is being given to me Free"? Or are you thinking to yourself "Whats the Catch". Only about 10 percent of these reports are actually any good but yet the ones that are good will bring you to a One Time Offer page after you enter your email into the squeeze page form.

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