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Kaye Z. Marks's Articles in Online Business-Marketing

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  • Getting Into the Market
    One of the biggest jobs for the new business owner is getting your name out on the marketplace. Given how full of other businesses and competition the market will be, you need to take the necessary steps to know exactly what goes into a great entrance.
  • Original Advertising Draws in Customers
    If traditional advertising techniques aren’t getting the responses or business you want, you may need to think more originally. Try to come up with ideas that no one in your area has done. Try using color printing techniques that no one in your area or product industry has used.
  • Overcoming Buyer Hesitance To Get That Final Sale
    Expert marketers and sales people know that product resistance is often part and parcel of selling your products and services. It's usually due to a particular concern on the reliability, usability or usefulness and feasibility of purchasing product that’s preventing your prospective customers to finalize a sale.
  • How to Do Empathetic Designing
    Let us say you are a designer. Your task is to create the designs for a postcard marketing strategy that is going to involve direct mailing. You consider yourself an expert in the field. You think you know exactly what people want.
  • Making Your Business Card
    Business cards are an essential part of every businessperson’s arsenal. You have to have a business card ready to hand to anyone who might be a potential customer. Ideally, each business card will bring you an extra sale (or ten). However, that will only happen if your business card is effective, and it can only be effective if you make it better than the zillions of others out there.
  • Anticipation is Your Best Business Buddy
    If you are starting a business, one of the most effective advertising techniques you can use is what is called “anticipation marketing”. This is the technique of getting customers’ attention without telling them what you are all about. You see it all the time in television and at the movies.
  • Find the Right Balance in Logo Creation
    In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tagline. Unfortunately, it goes beyond “cool”. It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market.
  • Where Does Your Brand Stand?
    In order for your business to stand out, you need to first look at your present brand positioning. Where you stand in terms of your brand recognition can be your means to boost sales and be ahead of your competition. Your brand positioning is your key in making your business a significant mover in your industry.
  • How To Create Hard Hitting Ads
    You want to know how to create ads that work? The secret is actually in the time that your target audience looks at your color printing ads. Two seconds. That’s right, you heard me. It takes only two seconds to grab your target clients’ attention.
  • Read This Before You Get Into Women Marketing
    Ah, women! What do women want? You can either ask Mel Gibson or you can learn from this.

    How do you market to women? If you are really that observant, you are probably aware of the fact that some companies are ‘getting’ into women more effectively while others have not been very successful.

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