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Lily Steiner's Articles

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  • HOW DO YOU SAY ‘TEXT’ IN KLINGON?
    Comic-Con International is the largest pop culture convention in the world, with an equally big problem. 145 comic-book geeks showed up to the first convention in 1970 to hobnob with legendary sci-fi collector Forrest Ackerman, but attendance has exploded in recent years. More than 125,000 people are estimated to have attended the 2007 con, with its four days of geek nirvana: comic book and pop culture discussions, sci-fi movie marathons, anime insanity, and the perennially popular costume contests, where fans dress up en masse as Klingons, Imperial Stormtroopers, or spiky-haired ninjas and compete to see who can put on the most impressive show.
  • PERMISSION BASED MARKETING - YOUR KEY TO SUCCESS
    Marketing in these days and times can be a real challenge to even the most expert marketer. The arrays of options are immense, and the potential for failure is just as huge. But finally solutions have evolved putting an end to at least some of the confusion.
  • DON’T STOP THE MUSIC
    It’s been a rough few years for the music business. The rise of illegal file-swapping networks like Napster and Kazaa and legitimate music download services like iTunes and the new Napster has all but utterly destroyed the old business model. Label and brand loyalty seems to be going the way of the passenger pigeon. If music fans can download their melodies a song at a time to their cell phones, without even bothering to take in an entire album, why should they bother with the concerted efforts of an entire label?

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