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  • Don’t ask... just do it!
    After defining explicit and implicit personalization, the pros and cons of each are explored. Using real-time implicit personalization, Surf Canyon (http://www.SurfCanyon.com) accelerates the search process on Google, Yahoo! and MSN Live by helping people to find stuff faster.
  • Hold the Pickles, Hold the Lettuce
    Surf Canyon (http://www.SurfCanyon.com) accelerates the search process on Google, Yahoo!, MSN Live and Craigslist. Its Discovery for Search technology uses real-time implicit personalization to help people find stuff faster.
    While compatible with other types of personalization, it alleviates some of the shortcomings.

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