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Matt Rankin's Articles in SEO & Website Promotion

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  • Choosing Effective Keywords
    Arguably, keyword selection is the single most important stage in the entire optimization process. If you do not choose the correct keyword phrases you will not maximize your ROI on this campaign. I mention ROI and use it as a reminder that keyword selection is not necessarily about looking for the most searched phrases. A profitable optimization is one which produces the greatest return on investment for the time and money that are available to put towards it.
  • Keywords - Don’t Underestimate Their Importance
    Everyone knows all about keywords right? Well, that’s what most people think, and to a degree that are probably right. However, in this article we are going to look at not just the importance of having targetted keywords, but also which keywords you should use on your site, and in what order they should be listed in your META tags, and elsewhere on your site.
  • Get Better Traffic with Free Traffic Exchanges
    Free Traffic Exchanges can bring you quality visitors, not just web hits. Learn what to look for and how to make the most of them to improve your site’s exposure.

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