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  • How to stop your advertising costs from getting too high.
    Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however do not realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.

    Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customer

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