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  • Guide to Pay Per Click Search Engines
    Search engines. What is a Pay Per Click Search Engine?
    Pay per click
    A search engine is designed to pay for performance advertising. This means that an advertiser pays the search engine for owners of traffic that is delivered to the site in accordance with keywords that the advertiser chooses to bid.
    Example: An advertiser is a website that advertises holiday in Thailand. The advertiser can bid on "vacation of Thailand" as a keyword.

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