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Thavorn Srisukato's Articles in Business

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  • Keeping connected a first-year priority
    After setting up their overseas offices, all the companies we studied integrated a reporting structure in some form or other into their organisations. For 72% of the respondents, their foreign-based colleagues report directly to the CEO or managing director at the headquarters. In most cases, the CEO requires constant updates on operational issues such as the progress made by R&D staff or sales targets.
  • Plan well, adapt better
    Marketing planning and strategy case study.

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